Digital marketing is a critical part of a successful business model, but for some, developing a content strategy can be intimidating. If you are looking for a content marketing strategy that produces results, then developing buyer personas is a must.
What is a Buyer Persona?
A buyer persona is not actually a real person, but a fictional representation of the real stories and experiences that your users share. Buy personals help you understand your customer’s think and make decisions, who they’re influenced by, and what their goals are. Knowing these things will help you create and align your business strategies while keeping your customers in focus.
How to Create a Buyer Persona for Your Business
The first step in creating a buyer persona is to interview your clients and potential clients for their stories and experiences. After gaining permission for the interview, make sure to ask about the following things:
Priority Initiatives
Success Factors
Perceived Barriers
The Buyers Journey
Decision Criteria
After gathering your data from your interviews, organize the data and create segmented audiences that serve as your buyer persona based on pain points, product usage, industry, and so on. Knowing how to create a buyer persona for your business is a good start, but it is only one piece of a strong marketing strategy.
For full effect, buyer personas should be used in tandem with other marketing tools such as social media marketing, SEO, and website development. For more information on how to build a content marketing strategy that produces results, visit the Joist Media website.
