Connected TV advertising is a relatively new marketing channel that has taken the world by storm. With the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, more people are cutting the cord and relying on Connected TV for their entertainment needs. This has given rise to a new advertising platform that focuses on placing advertisements on streaming services. It is essential to evaluate the best connected TV advertising companies to achieve your marketing goals. Here are some of the most important aspects to consider when evaluating connected TV advertising companies.
- Data Analytics: Data-driven advertising is becoming an essential aspect of the industry, and it’s crucial to choose a company that can provide you with insightful analytics. Evaluating the analytics that the companies provide can help you identify key metrics like viewability, ad completion rates, and audience demographics. The company that can offer you the most detailed and accurate data will give you an edge in making data-driven decisions to meet marketing objectives.
- Targeting Capabilities: Connected TV advertising is all about targeting the right users with the right message. It’s essential to partner with a company that can help you identify the right target audience based on key metrics, including age, gender, location, interests, and much more. A good company would be able to use predictive technology capabilities to identify your ideal customers and target them with a personalized message.
- Ad Formats: Connected TV advertising companies provide different ad formats, and it’s essential to find a company that offers a wide range of ad formats. This will allow you to choose the format that aligns with your brand goals and is compatible with the streaming platforms you are using. Ideally, your Connected TV partner should offer non-skippable inventory to ensure your commercials are being seen.
- Creative Execution: The quality of your commercials is a crucial determinant of the campaign’s success, and creating ads that address a consumer pain point can help in delivering higher engagement. A good, connected TV advertising company should have great native advertising techniques to increase interactions significantly. The company should help you understand the consumption habits of its audience to create content that resonates naturally.
- Campaign Support: The last factor to consider while choosing a connected TV advertising company is support. It’s essential to work with a company that provides you with ongoing support to answer your queries efficiently and guide your through the start of your campaign and interpreting results.
Connected TV advertising is becoming an essential aspect of a marketing strategy; therefore, choosing the right vendor is paramount to the success of the campaign. Evaluating the companies by looking at data analytics, targeting capabilities, ad formats, creative executions, and customer support can help you find the right partner. Lastly, choosing a company whose values align with your brand’s goals can help establish a long-term partnership that will enhance your advertising campaigns’ overall effectiveness. With these tips, we are confident that you will make the right decision to achieve your advertising goals.
