If you’re a small business, you know that it can be tough to compete with the big guys. But what if there was a way to get your message in front of potential customers without breaking the bank? Turns out, there is. TV advertising has evolved to include OTT and CTV advertising options, becoming more and more affordable for small businesses. Read on to learn more about how changes in the TV advertising landscape can help your business grow!
Television advertising is a powerful marketing tool that can reach a large audience quickly. However, it can be expensive, particularly for small businesses. While there are ways to cut costs, such as using local stations or buying time during less popular programming, TV advertising can still be out of reach for many small businesses.
Fortunately, streaming TV offers a more affordable alternative. platforms like Roku, Hulu, and Amazon Fire TV all offer ad space that can be purchased on a CPM basis. This means that businesses only have to pay for their ad whenever it’s actually streamed, which is much cheaper than buying ad time on traditional TV. Best of all, streaming TV ads can be targeted to specific demographics, so businesses can make sure their ad reaches the right people. For small businesses looking to get into TV advertising, streaming is the way to go.
Small businesses have a lot of different advertising options to choose from. While TV advertising may be the most well-known and traditional option, it’s not always the best or most affordable choice for every business. Streaming TV advertising offers a more affordable and targeted option for small businesses to reach their customers that can help you reach your target audience. To learn more about how to put your business on streaming TV, contact the experts at Awarity today.
