Demand generation is especially important during the holiday season as it’s a time when people are actively searching for gift solutions. Consumers are more willing to step away from the brands they know to find something unique, cheaper, or new to gift. If your business can get in front of holiday shoppers with your products or services, you can bring interest to your brand into the new year. You can start reaching a wide audience of potential customers with digital advertising.
Digital advertising media like banner ads and Connected TV commercials allow you to target your specific audience anytime they are online or streaming. You can target potential customers based on their location, age, gender, interests, and more. This ensures that your ad reaches people who are interested in what you’re selling. Traditional advertising methods like traditional TV and print ads can be expensive, and there’s no guarantee that people will even see them, especially during the holiday season when these mediums can be oversaturated with competitors’ holiday messaging. With digital advertising, you can be sure that your message is reaching its intended audience and breaking through the noise by only reaching an audience that is interested in what you have to offer.
Digital advertising also offers flexibility in messaging during the holiday season. While traditional advertising is more fixed in what you can message over a period of time, digital allows you to adjust creative to fit with your current promotions. With animated and video ads available, you can further stand out from the competitors.
The holiday season is an important time for small businesses, and demand generation is a great way to make sure that your business gets noticed. Digital advertising is an efficient and cost-effective way to reach a large number of potential customers with your holiday message. By targeting your audience and measuring the results of your campaign, you can ensure that your small business makes the most of the holiday season!
